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Why Ranking #1 on Google Isn’t Just Better — It’s 10x More Valuable
If you’ve ever wondered how much of a difference your Google search position actually makes, the numbers don’t lie — and they’re staggering. We broke down the data using a keyword with 1,500 monthly searches, an average site conversion rate of 1% and an average revenue of $500 per sale. Here’s what happens at position 1, 5 and 10 of search results.
The Real Cost of Not Ranking Higher
Google Rank: 1
Clickthrough Rate (CTR): 42%
Site Visitors/Month: 630
Sales/Month: 6.3
Revenue/Month: $3,150
Google Rank: 5
Clickthrough Rate (CTR): 4%
Site Visitors/Month: 60
Sales/Month: .6
Revenue/Month: $300
Google Rank: 10
Clickthrough Rate (CTR): .9%
Site Visitors/Month: 13.5
Sales/Month: .14
Revenue/Month: $67.50
Why This Matters
Let’s simplify: if your site ranks #1 on Google for a high-value keyword, you’re potentially earning over 10x more revenue than if you were sitting at position #5 — and more than 45x compared to position #10.
And that’s just one keyword.
If your site is ranking for dozens, or even hundreds of keywords, you can start to see how SEO isn’t just about visibility, it’s a revenue-generating engine.
SEO Isn’t a Cost, It’s an Investment
At Never Settle, we don’t just help you climb the ranks, we help you convert the traffic when you get there.
That means:
- Keyword strategy with real revenue potential
- On-site SEO and content that converts
- Technical optimization to keep your site fast and crawlable
- Reporting that shows actual ROI
Wondering how this applies to your website? Put your numbers into this spreadsheet to find out how investing in SEO could move your bottom line.
Looking to rank higher in SERPS? Contact us today to see how Never Settle can help you achieve better rankings.
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