Modern Huntsman
A high-end lifestyle brand that shares the passion of hunting through beautifully crafted magazines, travel and digital content. Modern Huntsman partnered with Never Settle to help raise their online presence to the next level.
A high-end lifestyle brand that shares the passion of hunting through beautifully crafted magazines, travel and digital content. Modern Huntsman partnered with Never Settle to help raise their online presence to the next level.
Modern Huntsman's offerings were exceptional and unique, however this was not being conveyed through their outdated and clunky website.
The experience of Modern Huntsman begins on their website and so we needed to design a website experience that matched their magazines and excursions.
A true, premium experience for their audience with clear user journeys through to signing up for subscriptions, products and recently launched trips.
Modern Huntsman had an internal design team that were keen to be a part of the project to ensure consistency between their brand, their products and the website. Through Design Discovery calls, mock ups and prototyping, Never Settle and Modern Huntsman collaborated on the overall aesthetic the website should follow that complimented the brand and products while also enhancing user journey.
As the prototype took shape, it became apparent there were opportunites to enhance the original scope of the website to improve user journey as well as functionality for the Modern Huntsman team. Never Settle recommended functionality that would enhance conversion, while Modern Huntsman observed ways the website could help improve their internal systems and processes.
The final prototype was an elegant, new design that truly elevates the Modern Huntsman brand. Visually complimenting their beautiful publications, the new Modern Huntsman website allows potential customers to experience the brand from their very first discovery before they have even discovered their magazines and excursions. The end result is a visually impactful yet defined user journey that was crafted to elevate the brand and enhance ease of conversion.
