12 Products in 12 Weeks
Lean Product Development case study
Lean Product Development case study
Our team is always looking for ways to push traditional boundaries, especially in areas where we have goals that seem abstract and audacious. We have a deep interest in becoming a stronger products-based company and exploring ways to make that happen. One weekend we came up with the crazy idea to launch a new product every single week for 12 weeks in order to learn by doing.
The lessons we learned are amazing. There is nothing comparable to wrestling with real-world challenges while trying to pull off an ambitious goal under tight deadlines. We made mistakes, but we also discovered some incredible insights. The journey was a success, and our 12th product was an eBook written in a week, which captured all the lessons from the grueling and rewarding 12 week process.
