Never Settle developed the official Amazon Multi-Channel Fulfillment Webflow App and WooCommerce Plugin, in partnership with Amazon. With new versions of these fulfillment extensions ready to go to market, we were tasked with designing and developing a new marketing website.
As our Amazon MCF product line expanded, customers needed an easy way to explore what Never Settle had to offer. With no dedicated website, that experience didn’t exist, and we needed to create one.
Partnering with Amazon and Webflow, we designed and developed a scalable website that showcases the full Never Settle MCF product lineup, while allowing room to grow as new plugins and apps are added.
A custom Webflow website that educates users about Amazon MCF and its business benefits, while presenting Never Settle’s official products in a clear, professional, and engaging way.
Because the site’s focus is on education and plugins, the product itself isn’t inherently visually exciting. While we incorporated references to the plugin UI, the primary goal was to distill content so users could understand the benefits of Amazon MCF and how Never Settle’s products make it even easier to use. To achieve this, we carefully mapped Content Plans and User Journeys before translating them into a UI/UX design, which was approved by both Amazon and Webflow before development began.
We chose Webflow to develop the marketing website because it allowed for fast, efficient development while staying true to the approved UI/UX design. The backend SaaS area, including dashboards, settings, and account management, was built separately on a subdomain. This setup let the Never Settle team focus on the marketing site without being delayed by the custom backend development, ensuring the final product closely matched our design vision.
To create a memorable, engaging, and brand-consistent experience, we custom-coded interactions and functionality beyond Webflow’s native capabilities. From the glass-effect containers and dynamic on-hover button lighting to the sticky comparison table where items gracefully fade as headings scroll over them, each detail contributes to a premium user experience befitting a brand as trusted and recognized as Amazon.
