With over 30 years of experience, Hutcherson Homes was completely reliant on word of mouth and wanted a permanent fixture online. Partnering with Never Settle, Never Settle designed and built an online portfolio with the aim of attracting new contracts organically.
Hutcherson Homes literally had nothing but a single page online, yet they had built so many beautiful homes that needed to be shown off to the world.
The client was happy after just one round of UI/UX, followed by full strategy, custom Webflow development, SEO strategy and all-new content all produced in-house.
A beautifully elegant portfolio website that shows off Hutcherson Homes' work and a place to sign post potential new leads to show off their skills.
The quality of Hutcherson Home's work meant that they had no shortage of work over 30 years, all thanks to natural referrals. This therefore was a unique project in that Never Settle would be launching an already established brand for the first time.
It was important to let the work of Hutcherson Homes speak for itself. Therefore the website was purposely designed to be as minimal as possible while highlighting the beautiful, professional photography of the homes they had previously built. During the UI/UX prototype process, the client could also see the vision and had zero change requests to our original design direction.
The most important part of the entire project was the inclusion of a portfolio. With over 30 years of experience and over 30 homes built, Hutcherson Homes were keen to show off a small selection that demonstrated the variety of the work they were capable of. With professional photography and detailed descriptions, Never Settle's strategy was to lead the user to the portfolio from strategic points across the website.
