Peak Roofing and Solar is a small, local start up based in Colorado offering a wide range of roofing services to Businesses and Home Owners. They chose Never Settle to help them build an established brand, a custom Webflow website that showcases their services as well as on-going SEO and Marketing.
Launching and growing a new brand in a competitive market can be a challenge. Colorado with it's harsh winters means there's a lot of demand for Peak Roofing's services, but also a lot of brands already established in the market.
Focusing on the brand's unique strengths in the form of no-pressure, friendly, yet professional services and translating this into a brand. Focusing on both Businesses and Home Owners was also a unique selling point, on top of offering solar.
After evaluating the current marketplace, Never Settle delivered a professional, recognizable brand for Peak Roofing that translated well across a range of marketing materials and into a custom Webflow website.
After finalizing the brand, the website we built for Peak Roofing had multiple purposes. The first was to be memorable as users tend to compare local services with each other until they find one they trust. The second was to communicate the services offered as well as previous projects without coming across as salesy. And the third and most important strategy was to build trust - Roofing is essential for businesses and homes and the audience will naturally want trust above all else.
To ensure long term success, Peak Roofing partnered with Never Settle post-launch with an on-going SEO and Marketing retainer. In order to become established quickly, Never Settle crafted an SEO and SEM strategy to get Peak Roofing found by their desired audience. While this was happening, Never Settle also helped design a range of additional materials in the form of truck wraps, branded gazebos, uniforms, decks and printable info sheets to ensure a consistent brand experience.
It was important when designing Peak Roofing's new brand that what was produced was highly adapable. Not only would the brand be used online in the form of the website, but it would be translated into physical materials such as signage, truck graphics and uniforms. While building a brand online is important to be discovered for those looking for you, it's equally important that as Peak Roofing were working around Colorado, people started to notice the brand and remember them for future reference.
