Peak Roofing and Solar is a growing roofing company based in Colorado, serving businesses and homeowners. They chose Never Settle to build an established brand and a custom Webflow website. That relationship grew into ongoing SEO and marketing, closed-loop revenue reporting, and custom automation that lets a small sales team operate like a much bigger one.
Launching a new brand in a competitive market is hard. Colorado's harsh winters create plenty of demand for roofing, but the market already had many established brands. As Peak grew, two new constraints appeared. There was no way to tie marketing spend to real revenue, and a small sales team didn't have enough hours for timely follow-up.
We started with a brand built on Peak's real strengths: friendly, no-pressure, professional service for both businesses and homeowners, plus solar. We then built a custom Webflow website on that brand. After launch, we added a closed-loop reporting system that connects every lead to the sales pipeline, along with integrations that automate review requests and hail storm outreach.
A recognizable brand that works across the website, trucks, uniforms and print. Peak can now see exactly which channels drive revenue. In March alone, we attributed around $198,000 in new pipeline from paid ads, a roughly 29x return, and more than $400,000 in new pipeline from the website across all tracked channels.
The website had three jobs. The first was to be memorable, because people compare local roofers until they find one they trust. The second was to show Peak's services and past projects without coming across as salesy. The third, and most important, was to build trust. A roof protects a home or a business, so trust matters more to this audience than anything else.
The brand behind it was designed to work well beyond the screen. It carries through to truck wraps, signage, branded gazebos, uniforms, decks and printable info sheets, so as Peak's crews work across Colorado, people start to recognize the name and remember it the next time they need a roofer.
After launch, Peak kept Never Settle on an ongoing SEO and marketing retainer. Early campaigns looked strong on calls and form fills, but spam and unqualified inquiries were rising, and there was no way to see which leads turned into sales.
We built a closed-loop reporting system that follows each lead from its source, whether Google Ads, organic search, Google Business Profile or Local Services Ads, through to qualified lead, pipeline opportunity and closed-won revenue. With cost per qualified lead and ROI by channel and service type in view, we stopped optimizing for raw conversion volume and started optimizing for revenue. In March alone, that meant around $198,000 in new pipeline from paid ads, a roughly 29x return, and more than $400,000 across all channels. The owner's reaction to the first results was simple: "Very promising!"
In roofing, the first company to show up with useful help usually wins the job, and Peak's salespeople are often up on a roof when a lead calls. Any follow-up that relied on someone having a free minute sometimes didn't happen.
We connected Acculynx, Peak's project management software, to Go High Level, their marketing platform. When a job is marked complete, the salesperson is asked whether to send a five-star review request. They can send it straight away or hold it if the customer relationship still needs attention. For storm outreach, HailTrace couldn't feed its data into an automation, so we sourced XWeather's API instead. Each day, a process checks every contact's address for hail, tags the homes that were hit, and offers those owners a roof inspection. Work that used to wait for a free hand now starts on its own.
