With clients such as Apple, Google and Tesla, Summit Steel Works have experienced decades of success. To see success for decades to come, they appointed Never Settle to consult on their business architecture as well as a rebrand and relaunch.
After a team reshuffle, the company structure was not making use of the team Summit had, while their branding and website was out of date and wasn’t reflecting their impressive work.
Making use of our Management Consulting services, Never Settle helped reshape the company structure while the Marketing Team rebranded and relaunched the website.
A more efficient, happier team making use of everyone’s unique skillset, alongside a modern brand refresh that reflects the impressive clients Summit have worked with.
The relationship between Summit Steel Works and Never Settle began with a 360 degree Business Consultation focusing on Management Consulting. Never Settle worked closely with the team at Summit Steel Works to help reshape the company structure to make their existing team happier, more efficient and to make better use of everyone's skills.
Summit Steel Works' brand didn't have the look or feel of a company that has worked with some of the biggest brands in the world. The strategy was to retain their heritage while bringing the brand up to date and in-line with the clientele they have worked with before and continue to attract. Bold, confident and unmistakable were the key themes, making the connection between the brand and the strength and beauty of steel.
With the new direction of the brand finalized, Never Settle moved onto a multi-stage UI/UX prototype to bring our suggested ideas to life. Translating the strategies of the brand into a new website tested our ideas and theories to ensure the brand's new messaging and direction could be translated into any medium in future. The site was brought to life in Webflow and full training provided allowing the client to add more completed projects to their ever-impressive portfolio.
